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| Breezy's Performing Arts Academy Students |
Breezy's Performing Arts Academy is an arts training program for youth ages 5-14. BPAA trains the youth in theater, music and dance. The youth participate in workshops, such as, poetry, dj'ing, beat production, modeling and fashion design. The youth also create a music video, movie, commercial and participate in studio sessions. Breezy's Performing Arts Academy is located in Chicago, Illinois and was founded in 2012 by Stacey "Ms. Breezy" Gill.
- The biggest problem for success in digital marketing
for performing arts organizations is the lack of budget.
- 94% of the organizations use Google Analytics but 92%
of the organizations admitted to not using Google Analytics to its full
potential.
- Instead of using digital marketing ads, 45% of the
companies are using mobile enabled websites and 35% are planning on
getting one.
- 60% of the arts organizations simply don't have the
budget to cover their website needs.
Digital marketing is supposed to be used
to track, measure and improve a companies business. Breezy's Performing Arts
Academy is one of the companies that are going to invest their money into more
digital ad campaigns in 2014. Instead of selling tickets by hand, BPAA will now
start selling tickets online and also start reviewing their analytics
reporting. If you are a company not using digital marketing to it's highest
potential than success for your company will be hard to achieve. To be
successful in digital marketing a company has to be willing to invest
financially.
Being apart of Breezy’s Performing Arts
Academy is the fun part, however, it takes a lot to make this business
successful. Stacey has to not only find a location for her academy, she has to
also promote her company, find reliable employees to work for her and use
social media and digital marketing to help brand and grow her business.
To be a successful arts organization, a
business has to spend money on digital marketing and ads. How much does a
business spend on advertising for their company? Capacity
Interactive did a survey with 50 different organizations in 2012. Some
of the organizations included ballet and modern dance companies, theaters,
orchestras and opera companies. The budget size for these companies ranged from
$1 million to over $31 million. The data they collected showed the results of
where the performing arts industry stands with digital marketing.
Capacity Interactive. (2013). Capacity Interactive. Performing Arts Digital Marketing Benchmarks retrieved from, http://www.capacityinteractive.com/ideas/performing-arts-digital-marketing-benchmark-survey-study/
Gill, S. (2013). BPAA. Breezy's Performing Arts Academy retrieved from http://bpaa.weebly.com/
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