Two New iPhone Models to be Released in September

How will Apple compete with their competitors? According to www.zdnet.com Apple will be releasing two new iPhone models this September. This will be the first time Apple has released two models at one time. Apple understands that driving business results is very critical in this industry. For Apple to stay relevant in the smartphone market, they had to come up with a strategy that will keep their consumers happy and fight off their competitors. Apple is planning to launch the new iPhones on September 10^th.

How will this launch affect Apple when Samsung Electronics, the largest smartphone maker in the world, is also planning to launch their large screen Galaxy Note phablet and smart watch called Galaxy Gear on September 4^th? If you are worried about whether Apple or Samsung will come out on top, let me insight you on some of the features Apple will have for the new iPhones.

1. There will be two iPhone models released on the same day.
2. The iPhones will come in low-end and high-end prices.
3. There will be a fingerprint scanner as a new feature on the iPhones.
4. The iPhone will be offered in gold. 

Do you think this strategy is a good one for Apple and the future for Apple products? According to our reading this week, there are three steps that came to mind when I read about this new release of iPhones.

1. Drive business results 
2. Deliver results through people 
3. Ensure market-driven direction 

Apple understands that they have to come up with a strategy to keep the interest of their consumers. Adding new features to the new iPhones like a fingerprint scanner and offering two different models on the same day is a way to drive business results. IPhones are very expensive and is one of the reasons I don’t own one. But, Apple is releasing a high-end and low-end price for their new phone in September, which proves that Apple listens to their customers needs and is in the right direction for satisfying their markets.

Will the future of Apple and their products rise higher than Samsung’s products? Why did Apple release two new iPhones months before Christmas? Is Apple strategy working? Stay tuned to find out on September 10^th.